This Cookie Policy explains how eShiftCare (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at https://eshiftcare.com.
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember user preferences, understand how visitors interact with website content, and improve the overall user experience.

This policy explains what cookies we may use, why we use them, and how you can manage your preferences.

We use cookies and similar technologies for the following purposes:

• To ensure the proper functioning, security, and performance of our website.
• To remember your cookie consent preferences.
• To understand how visitors interact with our website and improve its content and functionality.
• To support our customer relationship management (CRM) and website analytics activities.
• To measure the effectiveness of our website and marketing activities.

3.1. Strictly Necessary Cookies
These cookies are essential for the proper operation of our website. They support basic functionality, security, and the storage of your cookie consent preferences.
These cookies do not require your consent where they are strictly necessary to provide a service explicitly requested by you or to ensure the technical operation of the website.
3.2. Analytics Cookies
Analytics cookies help us understand how visitors use our website, which pages they visit, and how they interact with our content.
We may use the following services:
HubSpot
We use HubSpot to support our customer relationship management activities and understand interactions with our website. Where HubSpot tracking is enabled, it may use cookies to identify website visitors, track browsing sessions, and associate website activity with form submissions.
Google Analytics
We may use Google Analytics to collect information about website traffic and visitor interactions. This information helps us understand website performance, identify areas for improvement, and improve the experience for our visitors.
Analytics cookies are activated only where applicable and with your consent, where required by law.
3.3. Advertising Cookies
Advertising cookies and similar tracking technologies may be used to measure the effectiveness of advertising campaigns, understand visitor interests, and deliver relevant advertisements.
These technologies may be provided by third-party advertising platforms, such as Google Ads, LinkedIn, or Meta, depending on the marketing tools integrated into our website.
Advertising cookies may collect information about your visits to our website and interactions with our content to help measure advertising performance and support remarketing activities.
These cookies are activated only where applicable and with your consent, where required by law.

The following cookies are used through our website integrations:
HubSpot Cookies

• __hstc – Used to track website visitors and their visit history, including information about their first and most recent visits. Typical duration: 6 months.
• hubspotutk – Used to identify website visitors and help associate form submissions with their browsing activity. Typical duration: 6 months.
• __hssc – Used to track visitor sessions and determine whether a session should be counted as a new visit. Typical duration: 30 minutes.
• __hssrc – Used to identify whether a visitor has restarted their browser during a new session. Typical duration: Session.

Additional strictly necessary technical cookies may be set by our website platform and cookie consent management tools.

The cookies described above support website functionality, visitor identification, and session management. Their retention periods may vary depending on browser settings and the configuration of the relevant third-party services.

Our website may include forms that allow visitors to request information, contact our team, or express interest in our services.
When you submit a form, the information you provide, such as your name, email address, organization, and message, may be sent to our designated business email address for the purpose of responding to your inquiry.
We may also use HubSpot or other CRM tools to manage and process inquiries, where applicable.
Submitting a form does not, by itself, mean that you consent to analytics or advertising cookies. Cookie preferences are managed separately through our cookie consent settings.

For more information about how we collect, use, and protect personal information, please refer to our Privacy Policy.

When you first visit our website, you will be presented with a cookie consent notification that allows you to manage your preferences.
You may choose to:

• Accept all cookies.
• Reject all non-essential cookies.
• Customize your preferences by cookie category.

You can change or withdraw your consent at any time by clicking the “Cookie Settings” link available in the footer of our website.

Please note that disabling certain cookies may affect some website functionalities.

Some cookies may be placed by third-party services integrated into our website, such as HubSpot, Google Analytics, and advertising platforms.
These third parties may process information in accordance with their own privacy and cookie policies.
For additional information, please refer to:

• HubSpot Privacy Policy: https://legal.hubspot.com/privacy-policy
• HubSpot Cookie Policy: https://legal.hubspot.com/cookie-policy
• Google Privacy Policy: https://policies.google.com/privacy
• Google Analytics information: https://policies.google.com/technologies/partner-sites
• LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
• Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Cookies remain on your device for different periods depending on their purpose and configuration.
Some cookies are session-based and are automatically deleted when you close your browser. Others remain on your device until they expire or are manually deleted.

• The retention periods listed in this policy are typical durations and may vary depending on the settings of the relevant third-party services.

We may update this Cookie Policy from time to time to reflect changes in our website, technologies, services, or applicable legal requirements.

• Any updates will be published on this page, together with the revised “Last updated” date.

If you have any questions about this Cookie Policy or our use of cookies, please contact us:
privacy@eshiftcare.com